PIASD Lists Seminar Details for Feb. 25 Trade Show

Nationally Distinguished Speakers Educate San Diego
Marketing & Design Professionals at PIA Expo Trade Show

(SAN DIEGO -­ January 26, 2010) - San Diego Print Week has transformed into the PIA Expo, the cross media event designed to integrate the multiple facets of marketing, design, advertising, media, and print.

Running concurrent to the PIA Expo trade show are nine seminars, lead by the nation's top speakers. Hosted by the Printing Industries Association of San Diego (PIA/SD), these seminars provide marketing professionals, designers, and printers the opportunity to improve production, save time and money, hone job skills, learn about the latest technologies and explore new trends. All seminars are 90-minutes in length and are held down the hall from the PIA Expo Trade Show on Thursday, February 25, 2010, at the San Diego Convention Center.

Seminar 1 (10 - 11:30 a.m.) - MSMA's Marketing 3.0: The Integration of Print & Mail with the Online World

In this workshop, you'll learn everything from basics to best practices of social media! Learn about the fascinating ways companies are using social & traditional media to leverage their internal teams. You'll discover how to create your own social media plan that is scalable and attainable that can augment your existing content. Co-sponsored with Mail Systems Management Association, this seminar is geared for all businesses that use direct mail as part of their marketing plans.

Speaker: Angela Hill, Incitrio

 

Seminar 2 (10 - 11:30 a.m.) - Life with Print: Cross Media Strategies

Using elements from Sappi's Life with Print, Direct Mail and Brochures & Catalog campaigns, this discussion demonstrates the truly unique way print adds value to capturing memories, imagination and attention to build brands, sell goods and deliver corporate messages. Discover how print can be leveraged as an effective and superior communication tool to within a changing marketing environment.

Speaker: Daniel Dejan, Sappi Fine Paper

Sponsored by: Neyenesch Printers

 

Seminar 3 (10 - 11:30 a.m.) - Photoshop & Illustrator Tips and Tricks

These programs are so big these days it's impossible to know all they can do for us. And after this class you still won't. But you will see some great Tips and Tricks that Russell uses regularly to save time and improve quality. With each version of the software new stuff is added and often these new features go unnoticed. This isn't a CS4 class, specifically, so you'll see features you may have been missing for years...and then you'll slap your forehead and wish you had known that in 1998.

Speaker: Russell Viers, Adobe Trainer

Sponsored by: L+L Printers

 

Seminar 4 (12-1:30 p.m.) - AIGA's Positive Impact of Design

Learn how several leading San Diego Creative Studio's have provided invaluable expertise to their corporate client's bottom line. Panelist will review actual client case studies to provide practical examples how their creative services contributed to a profitable return. Plus, the presentations will be followed by Q&A allowing you to ask questions. Co-sponsored with American Institute of Graphic Arts, this seminar shares success stories of designers, printers and advertising execs.

Panelists: Ron Miriello, Miriello Grafico; Angela Hill, Incitrio; MaeLin Levine, Visual Asylum

Moderated by: Amy Levine, AIGA President/ Visual Asylum Sponsored by: Pantone

 

Seminar 5 (12-1:30 p.m.) - Greater ROI with Direct Mail

Direct Mail has become the flagship of most integrated campaigns and marketing plans, so knowing everything from fundamentals to progressive regulations is key. This session takes you from the basics of why Direct Mail works though successful implementation. You'll start with addressing the "when, why should I? and call-to-action" at planning, and move through the importance of Permission Marketing, 1-to-1 Marketing, Intimacy Selling, and the impact Variable Data Printing has made in the last decade. You'll gain insight and useful information provided by the United States Postal Service, the Direct Mail Association and the Digital Printing Council/Printing Industries of America.

Speakers: Daniel Dejan, Sappi Fine Paper

Sponsored by: SOS Printing

 

Seminar 6 (12-1:30 p.m.) - Preparing Files for Cross Media

As Freelance Designers we're being asked more and more to get involved with both print and electronic file creation. This class isn't about building a website or Flash graphic, but more about creating a file that is good for both print and electronic so you don't have to redo your work to repurpose...or at least you can keep that reworking to a minimum.

 

Using the tools you already know (InDesign, Photoshop and Illustrator) you'll learn valuable tips and tricks about how to build print files that can easily be adapted for Flash, Dreamweaver, Interactive PDF and more. In all cases, the starting point is print and then repurposing from there.

Speaker: Russell Viers, Adobe Trainer

Sponsored by: Adobe

 

Seminar 7 (2-3:30 p.m.) - AdClub's Creativity and Branding

More details to come.

 

Seminar 8 (2-3:30 p.m.) - Email Marketing Bootcamp

When optimally created and executed, email campaigns deliver an ROI of 4500% (according to a recent OMMA survey that demonstrated a $1 out, $45 return for email). Learn how email can drive revenue for your business while supporting other marketing channels. This "best practices" session provides effective tactics you can implement immediately to structure a successful email marketing campaign from the ground up, OR supplement your existing business model for greater ROI.

Speaker: Jake Williams, Blue Hornet

 

Seminar 9 (2-3:30 p.m.) - : InDesign Tips & Tricks

Want to work faster and easier? Yea...thought so. Take a 90-minute stroll with Russell through many of InDesign's hidden tools, toys and techniques you can use to make your life easier. You'll be surprised by the great stuff the Adobe Gods have built into this product that just isn't often used. Feel free to ask questions, too.

Speaker: Russell Viers, Adobe Certified Trainer

Sponsored by: Blend

 

PIA Expo Seminars are priced per-person, per-seminar. Attend one seminar for only $45, two seminars for $80 or three seminars for $115. All seminars are for 90-minutes in length. For information on attending the PIA Expo seminars, the trade show, or any of the PIA Expo events, contact PIA/SD at (858) 571-6555 or visit our website at www.piaexpo.com.

Printing Industries Association of San Diego, Inc. is a non-profit trade association of over 200 member companies organized to provide support to the graphic arts industry in San Diego through education and information.

 

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